when LolaVie and Rare Beauty threw their first collab event, i handled all social content: concepted and pitched three videos to jen and selena, shot them at the event, and turned every edit around on site within the hour.
introduced memes as a new content pillar for LolaVie. concepted and developed creative from existing assets to curate a feed that felt internet-forward.
i made the fun ones. wrote 1–2 tweets a week for @Google's Twitter, built to cut through a feed of product posts and give the brand a silly internet voice.
15 short-form videos for Google Search + Lens across reels and TikTok. the brief: make product feature education feel native to the feed– phone-shot, scrappy, quick cuts, not overly polished like Google's usual content.
brought Google Pay's YouTube back from a 3-year hiatus with 8 creator-led videos for a big influencer push. sourced finance + lifestyle creators, ran budget and negotiations, and worked closely with creators to let them pitch how they wanted to integrate the product in a way that felt authentic to their content vs us telling them what to say.
the budget was earmarked for ads to grow our TikTok following. i pitched a house instead; creator houses like Hype House were popping up and no brand had done its own yet. rihanna loved the idea and wanted to throw a party at the house to announce it. five weeks to plan the party, select the creators, and set up the full house. then we partied with rih and moved in: 1.5 months, 5 beauty + lifestyle TikTok creators, and me as the only Fenty Beauty team member (or sorority house mom) living on-site, until COVID hit and we pivoted the whole house virtual.
ariana lives on Twitter, so that's where we went. i made a meme pairing her lyrics with Fenty Beauty products and tweeted it at her when i saw her active and online. it turned into a retweet, an ongoing back-and-forth on Twitter, a PR box video share on her IG stories, and a Fenty Beauty name-drop in the lyrics of "make up" on thank u, next.
the assignment: make financial aid interesting to college students when they want to scroll away. i owned it end to end at @mosdotcom– strategy, scripts, filming, editing, community management. self-produced 100+ TikToks to gain a gen-z following + capture attention fully organically with no paid spend.
it started as a joke in my crypto meme group chat when we saw the constitution going up for auction at Sotheby's. memes about buying it went viral, people asked if we were actually doing it, and suddenly we were. within a weekend, we had a website and a DAO up and running. i managed media + PR as interview requests flooded in, so any 20 of us media-untrained kids could take an interview and tell a consistent story. you can find me talking about ConstitutionDAO on CNBC.
we lost the auction to ken griffin, ceo of Citadel (turns out crowdfunding doesn't matter when you're up against a billionaire with a chip on his shoulder about crypto).
selected as one of 16 inaugural members of Adweek's first-ever Social Media Council, alongside social leads from Google, TikTok, Twitter, Amazon, and Disney. contributed thought leadership and spoke on panels at Adweek conferences.
