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Marketing Automation

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Messenger Bot for Facebook

Overview: The Fenty Beauty audience often asks for product recommendations and how to determine their Fenty Beauty foundation shade. I wanted to build a tool where I could help people learn how to shop for their shade and get product recommendations in a way that felt authentic and easily accessible, which is how I decided to build an automated Messenger Bot for Fenty Beauty— the first of its kind to help suggest users specific makeup products based on their shade.

Responsibilities: Fully owned and managed Messenger Bot tool through ManyChat, worked alongside developers and education team to develop full logic tree and flowchart of Undertone Finder and Shade Recommendation quiz, wrote copy, organized photo and video assets, created promotional materials for Messenger Bot tool across social media, managed push notification blasts to align with product launches and announcements, re-edited flowchart and logic to integrate new products with each launch.

Results: Over 15k users opted in to Fenty Beauty’s Messenger Bot. Higher CTR % and completion rates % compared to the similar Shade Finder quiz tool on FentyBeauty.com.

Press: