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Influencer Marketing

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Influencer Marketing - Fenty Beauty

At Fenty Beauty, I managed Influencer marketing for all of 2018 which included: managing global PR box gifting lists for beauty influencers and celebrities, planning social media takeovers on our channels from influencers, cultivating relationships with beauty influencers, negotiating and creating new influencer sponsorship partnerships and campaigns focused on YouTube, organizing events for influencers including our Musical.ly (now TikTok) x Fenty Beauty event, Masterclass with Global Makeup Artists Priscilla Ono and Hector Espinal, and Moroccan Spice Popup.

Samples of influencer partnerships: 1, 2, 3, 4, 5
Samples of influencer events: 1, 2, 3, 4, 5


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Influencer Marketing - Priime

At Priime, I created influencer social media campaigns to partner with our favorite photographers to bring awareness to our product on Instagram. This includes managing the influencer relationship, negotiating contracts, and planning the social content schedule, coming up with new campaigns to promote product, and making sure their posts and verbiage follow our brand voice. 

Samples of influencer partnerships: 1, 2, 3, 4